Boost by Wrapify, the software-as-a-service subscription company servicing transit out-of-home and branded fleet companies, is now part of the Samsara App Marketplace, according to a company press release.
Samsara enables more than 20,000 auto fleets with a platform for GPS tracking, safety cameras, telematics and more. Integration with Boost and Samsara gives fleet operators the ability to measure audience exposure to these vehicles and retarget them across multiple digital channels.
According to The Harris Poll and the Out of Home Advertising Association of America, 45% of Americans are noticing OOH more while driving, spotting ads on billboards, outdoor video screens, posters and other forms of OOH advertising. In addition, Facebook reported that OOH combined with Facebook is 13% more effective than Facebook advertising expected.
Boost by Wrapify has been used by autonomous fleets, transit OOH operators, including truck side, bus, taxi and rideshare advertising operators, along with delivery fleets across the nation, according to the release.
“This is a big step forward for measuring what anonymized folks exposed to branded vehicles do online, in-app and in retail environments,” James Heller, CEO and founder at Wrapify, said in a press release. “It’s no longer just a sticker on a bus, truck, van or bot; it’s money on the table.”