Seizing Marketplace Opportunity: A Practical Guide to Online Expansion – Retail TouchPoints

Amazon and Alibaba may have led the rise of online marketplaces, but the field has become crowded in recent years, with new players entering the fray seemingly every day. In fact, marketplaces are projected to account for $5 trillion in sales worldwide by 2025. That’s a lot of zeros, and an opportunity that is becoming increasingly hard to ignore.

But navigating the dense marketplace landscape can be fraught with concerns of cannibalization, brand erosion, overexposure and lack of control over the customer experience. This special report breaks down the critical facets of any multi-marketplace strategy including:

  • Viewing marketplaces as their own channel, not just something that is tacked on to existing ecommerce operations;
  • Looking beyond Amazon to find the optimal marketplace mix for your brand; and
  • Knowing exactly what role marketplaces play in your larger strategy to inform critical decisions about pricing, assortment, marketing/advertising and effective product listings that will drive traffic and conversions.
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